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2025-12-17
v1.40.0

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End of Support for In-House Priority Display with Regular Campaigns

The ‘Priority Display with Regular Campaigns’ feature for in-house pricing products will be discontinued. The default delivery logic for in-house ads remains unchanged—they will only display when no CPP/CPM/CPC campaigns are running. The impression limit setting is still available.
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2025-12-10
v1.39.0

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Ad.Note Community Launch

The Ad.Note community has officially launched. Browse advertising products and benefits, ask questions anonymously, and receive expert consultations. Publishers’ products are automatically displayed in the community when they join.

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Join Ad.Note Directly from the Console

Complete Ad.Note registration directly from the console. Enter billing info and service details in [Management], then click ‘Join Ad.Note’ to apply. After review, your products will be displayed in the community.

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Post Benefits to Ad.Note and Create More Opportunities

Create benefits in [Management] → [Benefits] to automatically publish them to the Ad.Note community. Benefits appear in the real-time popular section, allowing advertisers to request consultations immediately.
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2025-12-03
v1.38.0

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Backfill Ads Feature Official Launch

Backfill ads are now automatically displayed during times when direct ads are not available, allowing you to capture revenue that was previously missed. Supported for banner and native ads, you can enable Backfill ads from the [Ad Units] menu.Console (Publishers)
  • [Ad Units] → Click the ‘Enable Backfill Ads’ button in the unit list to activate
  • Select Web SDK integration status in the confirmation dialog, then click ‘Enable Backfill Ads’
  • After requesting, the unit status changes to ‘Processing’, and once connected, Backfill ads will automatically serve when no direct ads are available
Ad Account (Advertisers)
  • This feature only affects publisher inventory management; advertisers’ direct ad execution methods remain unchanged
Notes
  • Native units must have the headline option enabled in image or ad text items for ads to display properly
  • First-time Backfill ad activation requires an initial integration process (Adrop will contact you separately)
  • Backfill ad revenue is settled in the month after next
  • Android/iOS rewarded/interstitial units and Web native units will be available later
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2025-11-26
v1.37.0

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Dark Mode Creative Support Feature Launch

Ad units now support dark mode creatives. You can run ads optimized for both light mode and dark mode environments with a single unit.Console
  • Dark mode creative receiving can be enabled for banner, popup, splash, and native ad units
  • When turning on the dark mode option during unit creation/editing, advertisers must upload both light/dark mode creatives
  • From SDK 1.6.0, dark mode can be selected when requesting ads
Ad Account
  • When registering creatives for dark mode-enabled units, both light/dark mode images must be uploaded
  • Registered creatives are automatically displayed according to the publisher app’s dark mode environment
Notes
  • Video does not support dark mode creative feature
  • Splash dark mode preview background color setting removed

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Payment and Billing Information Improvements

We’ve enhanced the payment system to support international advertisers and global business expansion.Billing Information Required
  • Billing information (including billing address) is required when creating campaigns and changing plans
  • Billing country follows the country setting in [Console/Ad Account] → [Ad Profile]
  • Edit billing information: Ad Account in [Management] → [Payment & Billing], Console in [Management] → [Revenue Payment Info]
My Payment Profile Feature Added
  • Save billing information and payment methods to a payment profile for easy import when creating new consoles or ad accounts
  • Access from Console/Ad Account top-right profile → My Payment Profile menu
  • Admin: Can register/edit billing info and payment methods / Viewer: Can use registered payment profiles
Terminology Changes
  • ‘Tax Invoice Issuance Info’ → ‘Billing Information’
  • ‘Business Registration Number’ → ‘TAX ID’
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2025-11-19
v1.36.0
You can now add a CTA (Call-to-Action button) to the bottom right of popup ads. This ad UX has been proven to improve click-through rates by approximately 30%.Setup Method
  • Turn on advanced options in popup ad units to select button template type
  • Select ad performance optimization option and choose CTA button position
  • Advertisers can choose from default label options for their desired CTA text
You can now set the number of ads to display in the carousel as desired. Protect user experience by showing only the necessary ads while also improving ad performance.Setup Method
  • Enable Carousel Ad Limit toggle in popup ad unit template options
  • Enter Maximum Ad Count
Caution
  • When selling popup ad units as CPP slots, set the carousel ad limit higher than the number of slots
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2025-11-12
v1.35.0

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Campaign Duplication

Easily create new campaigns by duplicating existing ones.Basic Usage
  • Campaign detail page top-right 3-dot menu (⋮) → Select [Duplicate Campaign]
  • Campaign duplication is not possible if units in the ad product have been deleted or if modifications are needed in the unit set
Campaign Duplication in Ad Account
  • Duplicated campaigns are saved in ‘Draft’ status
  • Draft campaigns are not visible in the Console
  • Status changes to ‘Under Review’ only after agreeing to campaign terms and final submission
Campaign Duplication in Console
  • Duplicated campaigns are visible in Ad Account even in ‘Draft’ status
  • Manual payment campaigns are automatically approved without review after final submission
  • Card payment campaigns can be finally submitted after the advertiser completes card payment in the Ad Account

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International Payments

International advertisers can now pay for advertising using Stripe.Key Policies
  • International payment fee: 5.5%
  • Final settlement amount paid monthly after deducting payment fees
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2025-10-29
v1.33.0

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Technical Support Inquiry Feature

You can now directly submit SDK/API integration, ad delivery, console usage, and other technical inquiries from the console.

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Country-specific App Search and Japan Market Support

App Search Improvements
  • Country selection dropdown added (Korea, India, Japan)
  • Changing country automatically reflects that country’s app store search results
Japan Market Support
  • Japanese Yen (¥) currency added
  • Japanese consumption tax 10% automatically applied
  • Tokyo timezone support
Localization Settings Reorganization
  • Currency setting not required - automatically processed on country selection
  • If receiving ad revenue in multiple currencies, each currency is displayed separately (no conversion)

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Campaign Management Improvements

  • Campaign pause/resume: Now available for advertisers as well
  • Creative pause: Individual ad creatives can be paused/resumed instead of entire campaign, also available for advertisers

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Enhanced Impression and Click Auto-adjustment System

  • Time-based delivery settings accurately reflected (e.g., 9 AM - 6 PM only)
  • Day-based delivery settings reflected (e.g., weekends excluded)
  • Partial hours on start/end dates calculated precisely
  • More impressions allocated at campaign start
  • Unspent budget automatically redistributed next day

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Targeting Condition Setup UX Improvements

  • Multiple selection support: Multiple targeting attributes can be selected for default properties (country, language, gender)
  • Helpful tooltips added: Operator explanations, attribute descriptions/tracking methods/input examples provided
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2025-10-21
v1.32.0
  • Settings page UI improvements
  • Targeting population collection method improvements
  • Audience targeting Predefined Properties provided
  • Backfill report added to Reports tab
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2025-09-30
v1.31.0
  • Console URL Endpoint changed
  • Adrop website renewal
  • Sign up/Login screen redesigned
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2025-09-17
v1.30.0
  • Quest ad product support ended
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2025-09-04
v1.29.0
  • Ad units can be managed separately on the Ad Units page
  • Ad products page view format changed (table view)
  • Ad product display order management improved
  • Campaign/creative restart delay minimized (5 min → immediate)
  • Custom event targeting feature paused
  • Direct access to ad platform available (left sidebar)
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2025-08-28
v1.28.0
  • Campaign timeline view supported in Booking Management tab
  • Ad products containing conflicting unit sets cannot be booked for campaigns
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2025-08-18
v1.27.0
  • Video ads supported (video creative support)
  • Creative library supported
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2025-07-09
v1.26.0
  • Unit-specific creative registration: Manage same-type units as sets
  • Enhanced creative display scheduling
  • View my device supported in Web API
  • Name and premium rate of targeting can be changed anytime for ongoing campaigns
  • CC email address addition in settlement emails
  • Daily quota modification before campaign starts
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2025-06-25
v1.25.0
  • Campaign progress visibility improved in booking management list
  • Interstitial ad delay feature (close button display time setting)
  • View on my device feature
  • Quest product customization feature added
  • Settlement month confirmation in Quest report added
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2025-06-18
v1.24.0

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Global Support Enhancement

  • Ad accounts (advertisers) can now set locale
  • Publishers can set locale (region, timezone, currency) per ad product
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2025-06-16
v1.23.0

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Global (India) Support

  • VAT applied differently based on country setting
  • Campaign operation timezone setting
  • Default currency setting (KRW or INR)
  • Project language setting
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2025-06-09
v1.22.0
  • Targeting category limit relaxed (up to 120 can be created)
  • Report data CSV export supported
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2025-05-14
v1.21.0
  • Reports tab added
  • “Matches any of” integer and float type support
  • Contextual targeting supported
  • Unit information Excel file download supported
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2025-04-30
v1.20.0
  • Quest performance can be checked via Quest report
  • Campaign name can be modified in Console
  • Creative preview feature activation status can be checked in advanced options
  • Supported OS guidance when creating Quest ad products
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2025-04-16
v1.19.0
  • Last update time displayed in campaign detail modal performance report
  • Internal/external browser selection available per creative on click
  • Individual creative pause/resume available from publisher Console
  • Ad product display order changeable
  • Ad product introduction URL format insertable
  • Additional targeting can be specified for ad products beyond required targeting
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2025-04-02
v1.18.0
  • Wave plan price increased from 210 won to 280 won
  • Required targeting ad product population check
  • Targeting information viewable in ad product modal
  • CPQ campaign booking, creative registration, performance tracking, settlement confirmation
  • Member roles visually identifiable
  • Advertiser launcher and publisher launcher mobile responsive
  • Campaign creative preview feature (add my device)
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2025-03-19
v1.17.0
  • CPQ product creation and modification
  • CPQ performance check and settlement confirmation/print
  • Advanced settings feature added (CPP budget change, creative time setting, audience population)
  • Anyone can book within 7 days
  • Test campaign validity time (30 min) setting
  • Forced targeting setting for products