How to Use
1
Open Dashboard
Click [Dashboard] in the left menu
2
Select date range
Select the month to view at the top
Campaign Status
Campaign Booking and Revenue status for the selected month.| Metric | Description |
|---|---|
| New Campaigns | Number of Campaigns newly booked in the month |
| Total Booking Amount | Total Booking amount for new Campaigns |
| Closed Campaigns | Number of Campaigns closed in the month |
| Estimated Revenue / Revenue | Estimated Settlement amount for closed Campaigns (current month shows ‘Estimated Revenue’, past shows ‘Revenue’) |
When viewing the current month, the change rate compared to the previous month is also displayed.
Campaign Performance
Ad impression and click performance for the selected month.| Metric | Description |
|---|---|
| Total Impressions | Number of times ads were displayed on screen |
| Total Clicks | Number of times ads were clicked |
| Average CTR | (Clicks ÷ Impressions) × 100 |
Backfill Ads
Revenue status for Backfill ads.| Metric | Description |
|---|---|
| Estimated Revenue | Estimated Revenue from Backfill ads (in USD) |
| Total Impressions | Backfill ad impression count |
Backfill ad impressions are not included in Ad Control usage and do not incur additional charges.
Notifications
Items requiring action are displayed at the top of the Dashboard.| Notification | Description |
|---|---|
| Campaign review needed | There are Campaigns awaiting approval. |
| Creative review needed | There are Creatives awaiting approval. |
| Campaigns need required Creatives | There are Campaigns without registered Creatives. |
| Campaign starting soon | There are Campaigns starting soon. |
| Booking not completed due to payment failure | Payment retry is required. |
Next Steps
Revenue Payout
Register Settlement information.
FAQ
What is Backfill advertising?
What is Backfill advertising?
It’s a feature that automatically fills inventory not served with direct deals with network ads to maintain a Fill Rate close to 100%. You can maintain direct deal Revenue while monetizing remaining traffic.
What's the Revenue difference between direct deals and AdMob (network ads)?
What's the Revenue difference between direct deals and AdMob (network ads)?
Generally, direct deals record CPMs 2-10 times higher than network ads. Ad Control prioritizes direct deals and fills only remaining inventory with Backfill to maximize overall Revenue.
Can I check ad performance data in real-time?
Can I check ad performance data in real-time?
Dashboard data is updated approximately every hour. If you need near real-time performance tracking, you can query more detailed data in the Reports menu.