Creating Context Targeting

Context targeting displays ads on specific pages or content based on content attributes. This guide explains how to create context targeting using a local activity app as an example.

Configure targeting categories based on the activity category the user is viewing.

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What is Context?

Context is contextual information about the page the user is currently viewing. Any data that can distinguish pages—such as product categories, article classifications, or search keywords—can be context.

Context is passed via SDK during ad requests, and targeting categories are created by combining passed contexts.

Context data validity period is 28 days.

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Passing Context ID

Context IDs are defined by the publisher. If you already have a content classification system in your service, you can use it directly. When requesting ads via SDK with a context ID, ads matching that context are displayed.

Context IDs are case-sensitive. Enter exactly as passed from the SDK.

Example: Local Activity App

Assuming a local activity app passes the category of the activity detail page the user is viewing as context.

Activity Page	Context ID
Bukhansan Hiking Meetup	hiking
Surfing Lessons	surfing
Han River Kayaking	outdoor
Glamping Party	camping
Italian Cooking Class	cooking
Traditional Liquor Tasting	tasting
Jeju Restaurant Tour	food
Pottery Workshop	craft
Contemporary Art Exhibition Tour	exhibition
Musical Theater	culture
Flower Art Class	art
Yoga Class	yoga
Meditation Workshop	meditation
Spa Day	spa

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Creating Context Targeting

Step 1: Create Targeting

1. Click Targeting in the left menu.
2. Click the Create Context Targeting button in the Context Targeting section.

Step 2: Enter Targeting Info

Targeting Name

Enter the targeting name that will be displayed to advertisers.

Premium Rate

Set the premium rate applied when this targeting is selected. (0% ~ 200%)

Step 3: Add Categories

1. Click the + Add Custom Category button.
2. Enter the category name.
3. Set conditions.
   • Select operator (equals, contains, etc.)
   • Enter context ID
4. Use Add Condition to combine multiple context IDs if needed.
5. Click the Add button.

Example: Local Activity App Category Configuration

Combine context IDs to create “Activity Category” targeting.

Category	Condition
Outdoor	context is “outdoor”, “camping”, “hiking”, “surfing”
Food	context is “food”, “cooking”, “tasting”
Culture	context is “culture”, “exhibition”, “concert”
Art	context is “art”, “craft”, “design”
Wellness	context is “wellness”, “yoga”, “meditation”, “spa”

Step 4: Save

Click the Create Targeting button to save.

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Setting Category Groups

You can bundle multiple categories together to offer to advertisers.

1. Click the created targeting card.
2. Click the Set Category Groups button.
3. Enter the group name.
4. Select categories to include.
5. Click the Save button.

Categories bundled into groups cannot be selected individually.

Example: Creating a Culture/Art Group

Bundle the Culture and Art categories into a “Culture/Art” group.

Group	Included Categories
Culture/Art	Culture, Art

Options displayed to advertisers after group setup:

• Outdoor
• Food
• Wellness
• Culture/Art (Group)

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Next Steps

Selling Targeting

Learn how to connect to ad products and set required targeting

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FAQ

How should I design context IDs?

It’s best to use your existing content classification system as-is. You don’t need to create new ones—just pass existing category codes or tags as context IDs.

Does context targeting apply to non-logged-in users?

Yes, context targeting is based on the content of the page the user is currently viewing. Since no user information is needed, it applies equally to non-logged-in users.

What services is context targeting suitable for?

Effective for services with clear content classification. If page context is distinct—like news app article categories, commerce product categories, or real estate app listing types—you can provide valuable targeting to advertisers.