Operating Campaigns

Learn how to check and manage campaign and creative status.

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Campaign Status

You can check the current status from the campaign list or detail screen.

For ads to be displayed, both the campaign and creatives must be approved. Even if the campaign is approved, ads won’t be displayed if creatives aren’t approved, so be sure to register and submit creatives for review after campaign approval.

Basic Flow

1. Draft

   Entering campaign information. Submitting changes status to Submitted.

2. Submitted

   Publisher is reviewing the campaign. Changes to Booked if approved, Rejected if declined.

3. Booked

   Review approved, waiting for start date. Automatically changes to Live on start date.

4. Live

   Ads are being displayed. Automatically changes to Closed on end date.

5. Closed

   Campaign has ended.

Other Statuses

Status	Description	Transition
Rejected	Declined in review	Edit and resubmit → Submitted
Paused	Suspended from Booked/Live	Resume → Previous status
Cancelled	Campaign cancelled	-

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Editing Campaigns

Campaigns can only be edited when in Draft or Rejected status. If submitted for review, you must cancel and recreate. After approval, advertisers cannot edit directly. Contact the publisher if changes are needed.

Cannot be edited after approval: Ad product, budget, billing type

• Editable: Draft, Rejected
• Not editable: Submitted, Booked, Live, Paused, Cancelled, Closed

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Pausing/Resuming Campaigns

You can pause campaigns that are Booked or Live. Pausing immediately stops ad delivery and budget spending, and you can resume anytime. While paused, only the end date can be extended. The campaign will automatically end when the end date passes.

Unused budget may not be automatically refunded due to pausing. Consult with the publisher before pausing.

• Can pause: Booked, Live
• When paused: Ad delivery stops, budget spending stops, only end date extension allowed

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Cancelling Campaigns

Only campaigns in Draft, Submitted, or Rejected status can be cancelled. Cancelling while submitted results in a full refund. After approval (Booked, Live, Paused), advertisers cannot cancel directly—contact the publisher if needed. Cancelled campaigns cannot be restored.

• Can cancel: Draft, Submitted, Rejected
• Cannot cancel: Booked, Live, Paused (contact publisher)

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Duplicating Campaigns

You can quickly create a new campaign with the same settings as an existing one.

How to Duplicate

1. Click the menu (⋯) on the campaign detail screen.
2. Select Duplicate.
3. A duplicated campaign is created in Draft status.
4. Set the budget and other required fields, then submit.

What Gets Duplicated

Item	Duplicated
Ad Product	Yes
Targeting	Yes (if still valid)
Frequency Cap	Yes
Payment Type	Yes
Contact Info	Yes
Creatives	Yes (valid creatives only, requires re-review)

If categories or groups in the original campaign’s targeting have been deleted/deactivated, that targeting will be reset. Always verify targeting settings after duplication.

What Gets Reset

Item	Value After Duplication
Budget	0 (must be set)
Start Date	7 days from current date
End Date	Start date + original campaign duration
Title	Original title + unique ID
Status	Draft
Creative Status	Under Review (requires re-review)

Creative Duplication Rules

• Rejected or deleted creatives are not duplicated.
• All duplicated creatives are set to Under Review status and require re-review.
• Creatives incompatible due to ad unit changes are excluded.

Cannot Duplicate When

Campaigns cannot be duplicated in these cases:

• Ad product has been deleted
• Ad product’s unit set is missing or needs modification

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Creative Status

Status	Description
Under Review	Awaiting creative review
Approved	Ready for ad delivery
Rejected	Creative review rejected, modification needed
Paused	Advertiser stopped delivery

If a creative is rejected, you can check the rejection reason on the detail screen. Modify the creative according to the reason and resubmit. For detailed review criteria, see Ad Policy.

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Editing Creatives

Creatives can be edited until the campaign is cancelled or closed. Changing creative content (file, destination URL, text, etc.) requires re-review, and the creative won’t be displayed during review. Changing only the creative name is reflected immediately without review.

• Editable: When campaign is not Cancelled/Closed
• Content changes: Requires re-review, delivery paused during review
• Name changes only: Reflected immediately without re-review

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Deleting Creatives

Creatives can be deleted until the campaign is cancelled or closed. Deleted creatives cannot be restored, so proceed carefully.

• Can delete: When campaign is not Cancelled/Closed
• After deletion: Cannot be restored

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Pausing/Resuming Creatives

Pausing an approved creative stops delivery of that creative. If there are other approved creatives, those will be displayed instead, with no impact on campaign budget spending. Paused creatives can be resumed anytime.

• Can pause: Approved creatives
• When paused: Only that creative stops delivery, other creatives continue

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Refunds

Refunds apply only to card payment campaigns. For manual payments, settle directly with the publisher.

• Campaign review rejected: Full refund
• Advertiser cancels (under review): Full refund
• Publisher cancels: Unused budget refunded

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Notifications

You’ll receive email notifications for major status changes to campaigns and creatives.

Subject	Notification Triggers
Campaign	Review approved, Review rejected, Campaign started, Campaign ended
Creative	Review approved, Review rejected

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Settlement

Settlement proceeds when a campaign ends or is cancelled. Settlement procedures vary by payment method.

Card Payment (Automatic Settlement)

Campaigns paid by card are settled automatically.

Step	Description
1. Campaign Ends	Final performance is calculated when campaign ends
2. Statement Issued	Statement is automatically generated based on actual spend
3. Unused Budget Refunded	Unused budget is automatically refunded

Card payment is prepaid. The full budget is charged when submitting the campaign, and unused amount is refunded after completion.

Manual Payment (Direct Settlement)

Campaigns with manual payment are settled directly with the publisher.

Step	Description
1. Campaign Ends	Final performance is calculated when campaign ends
2. Statement Issued	Statement is generated based on actual spend
3. Direct Payment	Pay via bank transfer, etc. as instructed by publisher

Manual payment is postpaid. Only actual spend is charged after campaign ends. Request tax invoices directly from the publisher if needed.

Viewing Statements

Click the Statement button on the campaign detail screen to view the statement.

Item	Description
Booked Amount	Total budget set when booking campaign
Spent Amount	Amount consumed by actual ad impressions/clicks
Refund Amount	Unused budget (card payment only)
Tax	Applied taxes such as VAT
Final Settlement Amount	Final billed/refunded amount

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Next Steps

Analytics & Reports

Learn how to check campaign performance.

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FAQ

Can I edit a campaign while paused?

While paused, only extending the end date is allowed. The campaign will automatically end when the end date passes.

Can I cancel an approved campaign?

After approval (Booked, Live, Paused), advertisers cannot cancel directly. Contact the publisher if cancellation is needed. Penalty fees may apply.

Is unused budget automatically refunded?

For card payments, unused budget is automatically refunded after campaign completion. Manual payments only settle actual spend, so there’s no separate refund process.