Quickstart: Selling Your First Targeting

This guide shows you how to create age targeting, start selling, and connect it to ad products.

⏱️ Time required: About 10 minutes

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Before You Begin

• SDK integration completed
• Age property being collected (birthday information must be passed from SDK)
• At least 1 ad product created

To use age targeting, user birthday information must be passed from the SDK.

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Step-by-Step Guide

1. Create Targeting

   Log in to Ad Control Console.

   1. Click Targeting in the left menu.
   2. In the Audience Targeting section, click the Create Audience Targeting button.
   3. Select Age Targeting from the targeting template list.

   Age targeting supports auto-complete. Categories are automatically recommended.

2. Set Premium Rate

   Set the premium rate to apply when this targeting is selected. (0% ~ 200%)

   Example: With 20% setting, base price $10 →$12

   Auto-complete targeting names cannot be changed.

3. Add Categories

   Select categories to sell from the auto-recommended categories.

   1. Click the category card to add.
   2. Check the category name and conditions.
   3. Click the Add button.
   4. Click the Create Targeting button to save.

   You can also create categories manually. Click the + Add Custom Category button.

4. Start Selling

   Once targeting is created, you need to start selling for each category.

   1. Click the created targeting card to go to the detail screen.
   2. Click the category you want to sell.
   3. If the status is “Ready to Sell”, click the Start Selling button.
5. Connect to Ad Products

   Connect the selling targeting to ad products.

   1. Click Ad Products in the left menu.
   2. Select the ad product to connect targeting.
   3. Click the Edit Product button.
   4. In the Targeting Settings section, select the targeting categories to connect.
   5. Click the Save button.

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Complete

Now advertisers can select this targeting when booking campaigns.

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Next Steps

Learn More

Creating Audience Targeting

Learn how to create targeting with custom properties.

Creating Context Targeting

Learn how to create content-based targeting.

Go to Next Quickstart

Quickstart: Book Your First Campaign

See how advertisers select targeting and book campaigns.

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FAQ

Will targeting be exposed to advertisers immediately after creation?

No. Two more steps are needed. First, you need to “Start Selling” for each category, then connect the targeting to ad products so advertisers can select it when booking campaigns.

Can I offer targeting only for specific ad products?

Yes, you can set different targeting categories to expose for each ad product. You can connect high-value targeting only to premium ad products, or selectively provide targeting that matches the ad product characteristics.

What's the difference between auto-complete targeting and custom targeting?

Auto-complete targeting (age, gender, country, language) allows quick setup as categories are automatically recommended. Custom targeting allows you to create differentiated products by configuring categories directly using service-specific properties.

Is there anything to check before starting to sell targeting?

Make sure the property data used for targeting is being collected properly through the SDK. If data is missing or incorrect values are passed, targeting may not work as intended.