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⏱️ Time required: About 10 minutes

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Before You Begin

  • SDK integration completed
  • Age property being collected (birthday information must be passed from SDK)
  • At least 1 ad product created
To use age targeting, user birthday information must be passed from the SDK.

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Step-by-Step Guide

1

Create Targeting

Log in to Ad Control Console.
  1. Click Targeting in the left menu, then select the Audience tab at the top.
  2. Click the Create Targeting button. If the tab has no targeting yet, click the Create button instead.
  3. Select the Age card (with the Auto badge) from the targeting template list.
Age targeting supports auto-complete. Targeting options are automatically recommended.
2

Enter Targeting Name

Auto-complete targeting names cannot be changed.
3

Add Targeting Options

Select targeting options to sell from the auto-recommended options.
  1. Click the targeting option card to add.
  2. Check the option name and conditions.
  3. Click the Create Targeting Option button.
  4. Click the Create Targeting button to save.
You can also create targeting options manually. Click the + Add Option button.
4

Connect to Ad Products

Connect the targeting to ad products.
  1. Click Ad Products in the left menu.
  2. Select the ad product to connect targeting.
  3. Click the […] button in the top right of the detail page, then select Edit.
  4. Click Next until you reach the Targeting step.
  5. In the Targeting to display on product section, select the Audience tab and turn on the switch for the targeting to connect.
  6. In the window that opens, select the targeting options to connect and click Save.
  7. Click Save at the bottom of the screen to save the product.
An ad product can display either audience or context targeting. If you switch tabs, the targeting selected in the other tab is cleared.

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Complete

Now advertisers can select this targeting when booking campaigns.

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Next Steps

Learn More

Creating Audience Targeting

Learn how to create targeting with properties and events.

Creating Context Targeting

Learn how to create content-based targeting.
Go to Next Quickstart

Quickstart: Book Your First Campaign

See how advertisers select targeting and book campaigns.

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FAQ

No. You need to connect the targeting to ad products so advertisers can select it when booking campaigns.
Yes, you can set different targeting options to expose for each ad product. You can connect high-value targeting only to premium ad products, or selectively provide targeting that matches the ad product characteristics.
Auto-complete targeting (age, gender, country, language) allows quick setup as targeting options are automatically recommended. Custom targeting allows you to create differentiated products by configuring targeting options directly using service-specific properties.