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Viewing Targeting List

  1. Click Targeting in the left menu, then select the Audience or Context tab at the top.
  2. Click a targeting card to go to the detail screen.

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Editing Targeting Display Order

Change the order in which targeting is displayed to advertisers when booking campaigns.
  1. Click Targeting in the left menu, then select the Audience or Context tab at the top.
  2. Click the Display Order button.
  3. Drag targeting items to change the order.
  4. Click the Save button.

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Editing Targeting

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Changing Targeting Name

  1. Click a targeting card to go to the detail screen.
  2. Enter a new name and click Save.
Auto-complete targeting (Age, Gender, Country, Language) names cannot be changed.

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Deleting Targeting

  1. In the targeting list, click the menu (⋯) on the card of the targeting you want to delete.
  2. Select Delete Targeting.
  3. Click Delete in the confirmation popup.
Only members with Owner permission can delete targeting.
Targeting cannot be deleted if any of its options are In Use. Deleting targeting removes it from connected ad products.

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Managing Targeting Options

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Targeting Option Status

Only Available or In Use options can be connected to ad products.

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Adding Targeting Options

  1. Click the + Add Option button on the targeting detail screen.
  2. Set the targeting option name and conditions.
  3. Click the Create Targeting Option button.
  4. Click Save at the bottom of the screen and confirm the changes in the confirmation window.

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Editing Targeting Options

For audience targeting, the updated audience size shown in the console is reflected within up to 1 hour.
  1. Click the targeting option to edit.
  2. Modify conditions and click Save.

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Grouping Options

For audience targeting, the updated audience size shown in the console is reflected within up to 1 hour.
  1. Check the targeting options you want to group.
  2. Click Group options.
  3. Edit the group name and click Save.
  4. Click Save at the bottom of the screen and confirm the changes in the confirmation window.
If you group options that live or scheduled campaigns have selected, those selections are removed from the campaigns’ targeting, which can change who sees their ads. We recommend grouping after those campaigns end. Removing or deleting options from a group also changes the reach of campaigns that selected the group.

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Deleting Targeting Options

  1. On the targeting detail screen, click the menu (⋮) on the row of the option you want to delete.
  2. Select Delete option.
  3. Click Save at the bottom of the screen.
  4. In the Edit targeting? window, review the affected campaigns and products. If any are listed, select the confirmation checkbox, then click Save.
  • Only members with Owner permission can delete targeting options.
  • Options are not deleted until you save. If you leave the screen without saving, the option is not deleted.
Important notes when editing, deleting, or grouping targeting options
  • Impact on live campaigns: Structural changes such as deleting, grouping, or renaming options are applied to live campaigns as soon as you save, which may affect performance.
  • When changes take effect: Condition changes and new options in audience targeting are applied after the next hourly audience update, so this can take more than an hour. In context targeting, Context ID changes and adding or grouping options can also take some time to be reflected in ad serving.
  • Deleting In Use options: You can delete options that are In Use. When you do, they are immediately removed from the targeting of live campaigns. If all options a campaign included in that targeting are deleted, the campaign is served without that targeting condition, so check the affected campaigns before deleting.
  • Ad Products: Product targeting settings may be affected, so be sure to review the product’s targeting settings.

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Next Steps

Targeting Option Rules Guide

Learn more about setting conditions

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FAQ

You cannot delete targeting if any of its options are In Use (selected by approved live or scheduled campaigns). Delete it after the related campaigns end. Individual targeting options can be deleted even when they are In Use, so check the impact on campaigns before deleting them.
Place frequently used targeting or those with high revenue contribution at the top. Advertisers see these first when booking campaigns, increasing selection likelihood.