Creating Audience Targeting

Audience targeting displays ads to specific users based on user attributes (properties). This guide explains how to create audience targeting using a local activity app as an example.

Configure targeting categories by combining user activity region and booking count.

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What are Properties?

Properties are user attribute information. Any data that can distinguish users—such as age, gender, interests, or membership tier—can be a property.

Properties are collected via SDK, and targeting categories are created by combining collected properties.

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Default Properties

Properties provided by default in AdControl.

Property	Description	Collection Method	Data Format
Country	User’s country information	Auto-collected	ISO country code 2 digits (KR, US, JP)
Language	User’s language setting	Auto-collected	ISO language code (ko, en, ja)
Age	User’s age	Requires birthday from SDK	YYYY, YYYYMM, YYYYMMDD format
Gender	User’s gender	Requires SDK pass	M(Male), F(Female), O(Other), U(Unknown)

Country and Language are auto-collected from device locale settings. Age and Gender must be passed directly from the SDK.

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Custom Properties

You can add custom properties beyond defaults to fit your service.

Example: Local Activity App

Assuming a local activity app collects user activity region and booking count.

Property	Type	Description	Example Values
region	String	User’s activity region	Seoul, Busan, Jeju
booking_count	Number	Cumulative booking count	0, 5, 20

String values are case-sensitive. Enter exactly as passed from the SDK.

Combining these two properties allows creating various targeting categories.

Adding Custom Properties

1. Click Targeting in the left menu.
2. Click Property Details button in the Properties section at the bottom.
3. Click the Add Property button.
4. Enter property name and data type.
5. Click the Save button.

Property Naming Rules

• 3-64 characters using only lowercase English letters, numbers, and underscores (_)
• Examples: membership_level, asset_size, baby_months

Data Types

Type	Description	Examples
String	Text value	”premium”, “gold”, “drama”
Number	Integer or decimal	25, 100000000, 3.5
Boolean	True/false	true, false
Date	Date value	2024-01-15
String Array	Multiple text values	[“drama”, “action”, “comedy”]
Number Array	Multiple number values	[1, 2, 3]
Boolean Array	Multiple true/false values	[true, false, true]

Data type cannot be changed if a property is in use by targeting.

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Creating Audience Targeting

Step 1: Select Targeting Type

1. Click Targeting in the left menu.
2. Click Create Audience Targeting button in the Audience Targeting section.
3. Select the targeting type.

Auto-complete Targeting (Age, Gender, Country, Language)

• Categories are automatically recommended.
• Targeting name cannot be changed.

Custom Targeting

• Configure categories directly using custom properties.
• Targeting name can be set freely.

Step 2: Enter Targeting Info

Targeting Name (Custom targeting only)

Enter the targeting name that will be displayed to advertisers.

Premium Rate

Set the premium rate applied when this targeting is selected. (0% ~ 200%)

Step 3: Add Categories

For Auto-complete Targeting

Click recommended category cards to add them.

For Custom Targeting

1. Click the + Add Custom Category button.
2. Enter the category name.
3. Set conditions.
   • Select property
   • Select operator (equals, contains, greater than, less than, etc.)
   • Enter value
4. Use Add Condition to combine multiple conditions if needed.
5. Click the Add button.

Example: Local Activity App Category Configuration

Combine region and booking_count properties to create “Regional User Tier” targeting.

Category	Condition
Seoul New User	region is “Seoul” AND booking_count < 3
Seoul Active User	region is “Seoul” AND booking_count >= 3 AND booking_count < 10
Seoul Power User	region is “Seoul” AND booking_count >= 10
Busan New User	region is “Busan” AND booking_count < 3
Busan Active User	region is “Busan” AND booking_count >= 3 AND booking_count < 10
Busan Power User	region is “Busan” AND booking_count >= 10
Jeju New User	region is “Jeju” AND booking_count < 3
Jeju Active User	region is “Jeju” AND booking_count >= 3 AND booking_count < 10
Jeju Power User	region is “Jeju” AND booking_count >= 10

Step 4: Save

Click the Create Targeting button to save.

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Setting Category Groups

You can bundle multiple categories together to offer to advertisers.

1. Click the created targeting card.
2. Click the Set Category Groups button.
3. Enter the group name.
4. Select categories to include.
5. Click the Save button.

Categories bundled into groups cannot be selected individually.

Example: Creating a Coastal Group

Bundle Busan and Jeju categories into a “Coastal” group.

Group	Included Categories
Coastal New User	Busan New User, Jeju New User
Coastal Active User	Busan Active User, Jeju Active User
Coastal Power User	Busan Power User, Jeju Power User

Options displayed to advertisers after group setup:

• Seoul New User, Seoul Active User, Seoul Power User
• Coastal New User, Coastal Active User, Coastal Power User (Groups)

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Next Steps

Creating Context Targeting

Learn how to create content-based targeting

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FAQ

Can I start targeting with just default properties?

Yes, you can start right away with default properties like Country, Language, Age, and Gender. Adding custom properties unique to your service (membership tier, purchase history, interests, etc.) later enables differentiated premium targeting versus competitors.

Are there problems with too granular categories?

More granular categories mean smaller audience sizes. If too small, advertisers may not select them or ad impressions may be insufficient. Find a balance between meaningful scale and precision for advertisers.

I created granular categories but the audience size is too small.

Use the category group feature. Even if individual categories have small audiences, bundling related categories into groups provides meaningful scale to advertisers. For example, bundle “Busan New User” and “Jeju New User” to sell as “Coastal New User”.