Creating Audience Targeting

Audience targeting displays ads to specific users based on user attributes (properties) and behavioral events. This guide explains how to create audience targeting using a local activity app as an example.

Create targeting options by combining user properties and events.

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Creating Audience Targeting

Step 1: Select Targeting Type

1. Click Targeting in the left menu, then select the Audience tab at the top.
2. Click the Create Targeting button.

Auto-complete Targeting (Age, Gender, Country, Language)

• Shown as cards with the Auto badge.
• Targeting options are automatically recommended.
• Targeting name cannot be changed.

Custom Targeting

• Configure targeting options directly using custom properties and events.
• Targeting name can be set freely.

Step 2: Enter Targeting Name

(Custom targeting only) Enter the targeting name that will be displayed to advertisers.

• Use 2–36 characters, not counting leading or trailing spaces.
• Only Korean, English letters, numbers, spaces, and the symbols ~ % & + - are allowed. Other characters, such as Japanese, can’t be used.
• The name must differ from the names of other targetings in the project, including both audience and context targeting.

Step 3: Add Targeting Options

For Auto-complete Targeting

Click recommended targeting option cards to add them.

For Custom Targeting

1. Click the + Add Option button.
2. Enter the targeting option name.
3. Set conditions.
   • Click + Filter to add a property or event condition
   • Select an operator (is, contains, >, <, etc.). The console shows operators by their English names and comparison symbols.
   • Enter value
4. Combine multiple conditions if needed.
   • + Filter: Adds a condition to the current group. The first condition starts with where, and conditions are joined with and by default. Click and to change it to or.
   • + Group: Adds a new group. Groups are joined with AND by default. Click AND between groups to change it to OR.
5. Click the Create Targeting Option button.

• Targeting option names follow the same rules as targeting names and must be unique within the targeting.
• You can add up to 5,000 options per targeting. An option group counts as one option.

Example 1: Property-based Targeting

Combine region and booking_count properties to create “Regional User Tier” targeting.

Targeting Option	Condition
Seoul New User	region is “Seoul” AND booking_count < 3
Seoul Active User	region is “Seoul” AND booking_count ≥ 3 AND booking_count < 10
Seoul Power User	region is “Seoul” AND booking_count ≥ 10
Busan New User	region is “Busan” AND booking_count < 3
Busan Active User	region is “Busan” AND booking_count ≥ 3 AND booking_count < 10
Busan Power User	region is “Busan” AND booking_count ≥ 10
Jeju New User	region is “Jeju” AND booking_count < 3
Jeju Active User	region is “Jeju” AND booking_count ≥ 3 AND booking_count < 10
Jeju Power User	region is “Jeju” AND booking_count ≥ 10

Example 2: Combining Properties and Events

Add event conditions for more precise targeting. For how event conditions work, see Events.

Targeting Option	Condition
Seoul Users with Purchase History	region is “Seoul” AND did Purchase (Total Events ≥ 1, Last 30 Days)
Cart Added but Not Purchased	did Add to Cart (Total Events ≥ 1, Last 30 Days) AND did not do Purchase (Last 30 Days)
VIP Purchasers	membership is “VIP” AND did Purchase (Total Events ≥ 1, Last 30 Days)

Step 4: Save

Click the Create Targeting button to save.

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Option Groups

You can group multiple targeting options into one to offer to advertisers.

1. Click the created targeting card.
2. Check the targeting options you want to group.
3. Click the Group options button.
4. Enter the Group name and save.
5. Click the Save button.

• Advertisers can’t select grouped sub-options individually.
• If you group options that live or scheduled campaigns have selected (In Use), those selections are removed from the campaigns’ targeting, which can change who sees their ads. We recommend grouping after those campaigns end.
• Removing or deleting options from a group also changes the reach of campaigns that selected the group.

Example: Grouping into a ‘Coastal’ Group

Group the Busan and Jeju targeting options into a “Coastal” group.

Option Group	Included Targeting Options
Coastal New User	Busan New User, Jeju New User
Coastal Active User	Busan Active User, Jeju Active User
Coastal Power User	Busan Power User, Jeju Power User

Options displayed to advertisers after grouping:

• Seoul New User, Seoul Active User, Seoul Power User
• Coastal New User, Coastal Active User, Coastal Power User

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Targeting Duration

In audience targeting, you can set how long users remain in the audience after meeting targeting conditions. If a user’s property data is newly collected and checked again within the duration and the user still meets the conditions, the duration restarts from that point.

• Duration is set for each audience targeting. Context targeting doesn’t have a duration.
• You can set a whole number of days from 7 to 270. The default is 270 days.
• If you change the duration, the audience is recalculated at the next hourly audience update, and users who meet the conditions at that point get the new duration from then.

Duration Example

• Target condition: Resides in Gangnam-gu, Seoul
• Duration: 30 days
  • When a user first meets the Gangnam-gu Seoul condition, they’re included in the audience for 30 days from that point.
  • If the user’s properties are collected again within 30 days and still meet the condition, the duration renews for another 30 days from that point.
  • If the user’s properties are collected again within 30 days but no longer meet the condition (for example, the user moved to another district), they’re excluded from the audience even if time remains.
  • If the duration isn’t renewed within 30 days, they’re automatically excluded from the audience when the 30 days end.

Modifying Duration

1. Click Targeting in the left menu, then select the Audience tab at the top.
2. Click on an existing targeting or create new targeting and select options.
3. Modify the ‘Duration’ in the left section.
4. Click the Save button.

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Next Steps

Creating Context Targeting

Learn how to create content-based targeting

Selling Targeting

Learn how to connect targeting to ad products

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FAQ

Are there problems with too granular targeting options?

More granular targeting options mean smaller audience sizes. If too small, advertisers may not select them or ad impressions may be insufficient. Find a balance between meaningful scale and precision for advertisers.

I created granular targeting options but the audience size is too small.

Use option groups. Even if individual options have small audiences, grouping related options into one provides meaningful scale to advertisers. For example, group “Busan New User” and “Jeju New User” to sell as “Coastal New User”.