Booking Campaigns

Learn how to select an ad product and book a campaign.

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Booking Steps

1. Ad Product Selection

   Ad product, period, targeting

2. Campaign Info

   Campaign name, budget

3. Payment Info

   Contact info, payment profile

4. Confirm

   Review booking details and submit

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Step 1: Ad Product Selection

Ad Product

1. Click the Create Campaign button.
2. Select your desired ad product from the list.

Item	Description
Ad Product Name	Name of the ad product
Billing Type	CPM, CPC, or CPP
Price	Cost based on billing type

Billing Types

CPM (Cost Per Mille)

You are charged each time the ad is displayed 1,000 times.

CPC (Cost Per Click)

You are charged each time a user clicks the ad.

CPP (Cost Per Period)

A fixed cost is charged per time period. Suitable when you want to secure ad inventory for a specific duration.

Setting the Period

Select the start and end dates.

Item	Rule
Max Start Date	Approximately 5 months from booking date
Max Campaign Duration	Approximately 3 months from start date

Time zone follows the publisher’s settings. Check the time zone displayed next to the campaign period.

CPP Ad Products

Item	Description
Minimum Purchase Period	Some ad products may have a minimum purchase period.
Slots	Multiple advertisers can be displayed during the same period. Check the number of slots set for the ad product.

Bookings with start dates within 7 days are classified as imminent bookings. These may be rejected depending on publisher availability, so we recommend contacting the publisher directly to request expedited review.

Selecting Targeting

Setting targeting allows you to show ads only to specific audiences rather than everyone. Select your desired categories from the targeting options provided by the publisher.

Targeting Types

Audience Targeting

Choose who to show ads to. Display only to specific groups based on user attributes.

Example: Women in their 20s, gaming enthusiasts

Context Targeting

Choose where to show ads. Display only on specific placements based on the content topic the user is viewing.

Example: Sports article pages, finance news section

Required Include / Required Exclude

Publishers can preset required includes or excludes for targeting options per ad product.

Option	Description
Required Include	Ads only display in that category. Example: With “Sports” required, ads only show on sports-related placements
Required Exclude	Ads don’t display in that category. Example: With “Politics” excluded, ads won’t show on politics-related placements

Required includes/excludes are set by the publisher and cannot be changed by advertisers.

Premium Rate

Selecting targeting applies a premium rate to the ad price. Selecting multiple targeting options accumulates the premium rates.

Example	Calculation
Base CPM	$10
Age Targeting	+10%
Gender Targeting	+20%
Final CPM	$13 (=$10 × 1.3)

Setting targeting narrows your ad audience, which may reduce expected impressions and clicks.

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Step 2: Campaign Info

Campaign Name

Enter a name to identify your campaign.

Budget Setting

CPM/CPC Ad Products: Enter your total budget. Daily allocation is automatically distributed evenly based on the period.

CPP Ad Products: A fixed amount based on the period is applied.

Expected Performance

After entering your budget, expected performance appears on the right side of the screen.

Item	Description
Budget	Total budget amount entered
Available Budget	Amount actually used for ad delivery after targeting premiums
Expected Impressions	Expected number of ad impressions based on budget
Expected Clicks	Expected number of clicks
Expected CTR	Expected click-through rate

Expected performance is an estimate based on historical data and may differ from actual results.

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Step 3: Payment Info

Contact Info

Item	Description
Contact Name	Campaign contact person’s name
Email	Reachable email address

Payment Method

Card Payment

Prepay with a registered card.

Timing: Charged immediately upon campaign submission

Manual Payment

Contact the publisher directly for payment.

Timing: Separate instructions after campaign approval

Available payment methods may vary by publisher settings. Card payment requires a card registered to your payment profile.

Business Info

Business information used for tax invoice issuance. Payment profiles registered to your ad account are displayed. If you don’t have a payment profile, see Creating an Ad Account.

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Step 4: Confirm

Review all settings from previous steps.

Campaign Info

Item	Details
Ad Product	Selected ad product name, discount rate
Billing Type	Billing type and price (adjusted price if premiums apply)
Campaign Period	Start date ~ End date
Country	Ad display country
Advertiser	Advertiser name and link
Contract Contact	Contact name and email
Payment Method	Card payment or Manual payment
Business Info	Business name, registration number, email
Targeting	Selected targeting categories and premium rates

Booking Amount

Item	Description
Booking Amount	Total budget amount (VAT excluded)
Expected Impressions	Expected ad impressions
Expected Clicks	Expected clicks

Booking Terms Agreement

You must agree to the booking terms to submit. Click the View Terms button to review the terms.

Save as Draft

You can save as a draft before completing the booking. Draft campaigns are displayed with Draft status.

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After Submission

Card Payment

Step	Description
1. Submit	Payment processes immediately upon submission
2. Payment Complete	Campaign enters pending review status upon successful payment
3. Review	Publisher reviews the campaign
4. Approve/Reject	Full refund if rejected

Payment may fail due to card limit exceeded, expired card, etc. Select a different card or update your card information and try again.

Manual Payment

Step	Description
1. Submit	Campaign submitted without payment
2. Review	Publisher reviews the campaign
3. Approval	Campaign proceeds after approval
4. Settlement	Settle directly with publisher

Review Results

Result	Description
Approved	Campaign status changes to Booked. Automatically changes to Live on start date.
Rejected	Rejection reason is provided. Full refund for card payments. You can modify and resubmit the campaign.

If no creatives are registered, ad delivery won’t start even if the campaign is approved.

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Next Steps

Registering Creatives

Learn how to register ad creatives.

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FAQ

Does selecting targeting cost more?

Yes, a premium rate is applied to each targeting option. Selecting multiple targeting options accumulates the premium rates. You can check the final price on the booking screen.

Is there a minimum budget?

Publishers can set minimum budgets per ad product. Check the minimum budget on the booking screen.

Can I book with little time before the start date?

Bookings within 7 days of the start date are classified as imminent bookings and may be rejected depending on publisher availability. If you have an urgent timeline, contact the publisher directly to request expedited review.

What's the difference between card payment and manual payment?

Card payment is charged immediately upon submission as prepaid, with automatic settlement after campaign completion and refund of unused amounts. Manual payment settles only actual spend directly with the publisher after campaign completion.