Selling Targeting

Learn how to connect created targeting to ad products and sell to advertisers.

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Connecting to Ad Products

Connect targeting options that are Available or In Use to ad products. Only connected targeting can be selected by advertisers when booking campaigns.

Selecting Targeting Type

Only one of Audience Targeting or Context Targeting can be connected to a single ad product.

Targeting Type	Description	Examples
Audience Targeting	User attribute-based	Age, Gender, Membership tier
Context Targeting	Content attribute-based	Product category, Article classification

Setting Exposed Targeting

Specify targeting options advertisers can select when booking campaigns.

1. Click Ad Products in the left menu.
2. Select the ad product to connect targeting.
3. Click the […] button in the top right of the detail page, then select Edit.
4. Click Next until you reach the Targeting step, then go to the Targeting to display on product section.
5. Select either the Audience or Context tab. If you switch tabs, the targeting you selected in the other tab is cleared.
6. Click the switch for the targeting to expose.
7. Select targeting options, choose optional/required status, and click Save in the window.
8. Click the Save button at the bottom of the screen.

Only targeting options that are Available or In Use can be selected.

Targeting Selection Methods

Specify how advertisers select targeting.

Method	Description
Free Selection	Advertisers freely select from exposed targeting options and choose whether to include or exclude each option they select.
Required Include	Publisher-specified targeting options are automatically selected. Advertisers cannot deselect.
Required Exclude	Ads won’t display to users in publisher-specified targeting options.

Setting Required Include

1. In the Targeting to display on product section, click the switch for the targeting to expose.
2. Select targeting options, then click the Include button on the right.
3. Click the Save button.

Setting Required Exclude

1. In the Targeting to display on product section, click the switch for the targeting to expose.
2. Select targeting options, then click the Exclude button on the right.
3. Click the Save button.

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Targeting Combination Rules

When advertisers select multiple targeting options when booking campaigns, the following rules apply.

Type	Rule	Description
Between different targeting	AND	Must satisfy all targeting conditions for display
Between targeting options within same targeting	OR	Display if any included targeting option matches
Excluded targeting options	Exclusion first	Not displayed to users who match any option excluded by the advertiser or set as Required Exclude, even if other conditions are met
Between context targetings	One only	Advertisers can choose include or exclude options in only one context targeting
Premium rates	Cumulative	Each targeting with included or excluded options, including Required Include and Required Exclude, adds its premium rate once. Premium rates of different targetings are summed

Example

When an advertiser selects targeting as follows:

Targeting	Selected Targeting Options	Premium Rate
Age	20s, 30s	10%
Region	Seoul	20%

Applied Result

• Display Condition: (20s OR 30s) AND Seoul → Display to people in their 20s or 30s living in Seoul
• Price Calculation: $10 + 10% + 20% = $13 (Based on base CPM $10)

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Important Notes

• Cannot use Audience and Context targeting together: Both types cannot be applied to a single ad product.
• Context targeting with Required Include/Exclude: If a context targeting has a Required Include or Required Exclude setting, no other context targeting can be exposed in the same ad product. Advertisers can also choose include or exclude options in only one context targeting.

Context targeting applies only to banner and native ad requests that include a Context ID (banner and native ads in the Android and iOS SDKs, the Web SDK, and the REST API). Interstitial, rewarded, popup, and splash ads, as well as the Flutter and React Native SDKs, do not send a Context ID. If an ad product that contains these placements uses context targeting, campaigns that include context options are not shown in those placements, and context exclusions are not applied there.

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Next Steps

Managing Targeting

Learn how to edit, delete, and manage targeting sales.

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FAQ

How does it work when advertisers select multiple targeting options?

Different targeting types apply with AND logic. For example, selecting ”20s” and “Seoul” displays only to people in their 20s living in Seoul. Selecting multiple targeting options within the same targeting applies OR logic, so ”20s, 30s” displays to people in their 20s or 30s.

When do I use Required Include vs Required Exclude?

Use Required Include when creating ad products for specific audiences. For example, to create a “20s-only product”, set 20s as Required Include and do not expose other options of the same targeting for advertisers to select. If other options are exposed, advertisers can add them, and they are combined with 20s using OR, which widens the audience. Use Required Exclude for brand safety to prevent ads from displaying to certain targeting options.